Rules
what you're buying
A panel placement on this site immediately and, if the campaign reaches $121,036, a place in the final professional vinyl wrap when bidding closes.
how long it lasts
Your paid site placement is permanent. If you finish as a physical panel leader, your wrap placement stays on the car for as long as the car is on the road and with me.
every panel is an auction
All 10 panels stay open to bids until the funding goal is reached or a full-car buyout closes. The opening bid is shown in the table; after that, a new cumulative total must beat the current bid by at least $1.
cumulative bidding
Money you have already put on a panel counts toward your next bid on that same panel. Bidding again only needs to close the gap to the current leader plus the increment, not start over.
outbids and refunds
If you're outbid, your payment is not refunded — it still fills the tank, and your logo keeps its permanent spot in the digital garage with live click tracking.
click tracking
Every visit link goes through buymybmw first so we can count clicks publicly next to your logo. We also append utm_source=buymybmw, utm_medium=sponsorship, utm_campaign=m4-wrap (and utm_content for where they clicked) so you can measure the same traffic in your own analytics.
if the goal is not reached
Your paid placement on this site stays permanent even if the campaign closes without funding the car. Physical wrap placement only belongs to the final panel leaders if the goal is reached.
full-car buyout
A full-car buyout is $121,036 total. Online checkout only collects a $12,104 10% token (10%) — not the full amount. We email you at the address you provide to arrange the remaining balance offline. You get an exclusive custom wrap for your brand alone and the auction closes when the token clears. Prior paid panel sponsors remain permanently on this site.
content rules
Illegal, adult, hate, scam, malware and impersonation content is rejected or removed at sole discretion, without refund. Print-quality problems won't block you — you'll just be asked for a better file.
exposure
Impressions are good-faith estimates for a personal daily driver, not guaranteed counts. This is sponsorship and entertainment, not an advertising contract.
payments
All charges run through a licensed payment processor as the merchant of record. Prices are in USD; buyers can pay in their local currency at checkout and the processor handles conversion. Receipts and invoices are issued at checkout.
Not affiliated with, endorsed by, or sponsored by Bayerische Motoren Werke AG. BMW, M4 and the M logo are trademarks of their respective owner.